Yeah, I TOTALLY just said that. King.com TRADEMARKED THE WORD “CANDY”. I’m like literally in shock, how can you trademark that word that has been forever since IDK sweets were invented. I’m lost. Seriously.
On February 6, 2013, when King.com first sought to trademark “candy” in what comes across as an attempt to make Candy Crush Saga the official game of sweet treats. On January 15, 2014, the US government decided that sure, that was okay. So now King.com pretty much owns the use of the word “candy” when it comes to video games, software, mobile device accessories, ring tones, various kinds of clothing, and more. You can see everything the trademark applies to at the United States Patent and Trademark Office.
As a result of the decision, other developers and publishers with the word “candy” in their game could be hunted down by the Candy Crush Saga creators. Already, GameZebo is reporting that All Candy Casino Slots – Jewels Craze Connect: Big Blast Mania Land‘s developer, Benjamin Hsu, received notice from Apple that his game had to be removed from iTunes because it’s stepping on King.com’s toes for using “candy.” King.com is going to be aggressive about keeping its brand safe.
Gamezebo gives a little more information.
“Lots of devs are frustrated cause it seems so ridiculous” says Benny Hsu, the maker of All Candy Casino Slots – Jewel Craze Connect: Big Blast Mania Land. Benny’s game, which shares no similarities with King’s properties aside from the word ‘candy,’ is one of a number of games that have been targeted by King. Hsu contacted Sophie Hallstrom, King’s IP paralegal, to discuss the matter further. Rather than the simple “oops, our mistake” that Benny was hoping for, he was given a very finite response. “Your use of CANDY SLOTS in your app icon uses our CANDY trade mark exactly, for identical goods, which amounts to trade mark infringement and is likely to lead to consumer confusion and damage to our brand,” reads Hallstrom’s reply. “The addition of only the descriptive term “SLOTS” does nothing to lessen the likelihood of confusion.”
SAY WHAT NOW????? I’m confused behind this. Wow. So what other term are we going to use for “candy” now? Sugar Rush? <----I'd totally use that, that's about as close to CandyCrush as you're going to get. I can understand WHY they would do it, last year they made a little over 3 MILLION per DAY! From Forbes
Candy Crush Saga makes an estimated daily revenue of just shy of $1 million—and it’s a free game! It makes that money by sucking players into its manipulative game play and offering to scratch the resulting itches for a price. Someone might download a copycat game but they won’t actually get sucked in unless it’s actually a good game. Meanwhile, Candy Crush itself is being investigated by the U.K. Office of Fair Trading to see if “guidelines are needed to stop firms exploiting young users,” not to mention the 25-55 year-old female target demographic that has gotten hooked.
SEE!!! What did I write in an earlier article on here? It’s Just 99 Cents! I am a hooked 25-55 year old female. For a “so-called” FREE game, it sure is making a lot of money. The merchandise that I see in Walmart, is ridiculous. THEY HAVE FRUIT SNACKS!
Insane, but….the US Trademark Office granted them to trademark the word, “CANDY”. I know Cameo wishes that they trademarked the word, “Candy” back then.