Now, let me explain the award a little bit. Production Design has to do with the Art Direction and Set Decoration in a film. So the award basically says that, “the film’s environment (buildings, rooms, ect.) complements the props (flowers, dishes, furniture, ect.) and helps perfect the overall vibe of the film”.
THIS YEAR’S NOMINEES FOR “BEST PRODUCTION DESIGN”:
- “American Hustle” Production Design: Judy Becker; Set Decoration: Heather Loeffler
- “Gravity” Production Design: Andy Nicholson; Set Decoration: Rosie Goodwin and Joanne Woollard
- “The Great Gatsby” Production Design: Catherine Martin; Set Decoration: Beverley Dunn
- “Her” Production Design: K.K. Barrett; Set Decoration: Gene Serdena
- “12 Years a Slave” Production Design: Adam Stockhausen; Set Decoration: Alice Baker
The problem with this award is that the Oscar Voters actually got the nominations right this year. A valid argument could be made for every film in this category. That said, this award could end up becoming an “apology” award. In other words, an award that the Academy hands out to make up for a likable film not winning the award(s) that the masses feels it should.
For example, last year at the 85th Academy Awards show, “Lincoln” won this category giving the film 2 awards out of 12 nominations. The award could’ve easily gone to “Les Miserables” (3 awards won out of 8 nominations) or “Life of Pi” (4 awards won out of 11 nominations).
WHO WILL WIN THIS YEAR?
This depends on how the Oscar night goes…but the rule of thumb with this award is “The voters love pretty.” Next, “The voters love big.” Lastly, “The voters love old.” Normally in that order, as far as this award is concerned.
Going by those rules, “Gravity” should win. Although, seeing how “12 Years a Slave” pretty much was shut out during this year’s Golden Globes, it may suffer the same fate at the Oscars. If that’s the case then “12 Years a Slave” will win this category….but “Her” or “The Great Gatsby” should win this award because they are the strongest picks in the category. As I said before, “…a valid argument could be made for every film in this category” so we shall see.